Updated: Sep 9
Consumers what they see on the front end of e-commerce sites is just a tip of the business iceberg. But on the back end, there’s a whole set of complex processes that have to happen. There are multiple processes for payment, order management, order fulfillment, shipping, inventory, accounting, finance, customer accounts and just for a single order.
Below are the important eCommerce integrations and automation which can be created through Integromat Integrations.
Integration #1: Targeted email campaigns
Targeted email marketing is one of the most powerful tools in any e-commerce business. To be effective, these emails need to be enriched with actual customer data such as purchase history, lifetime spend, and other preferences.
Usually, this data lies in E-commerce apps like Shopify or Magento, which have to be integrated with email automation apps like Marketo or active campaign.
Integration #2: Abandoned shopping carts
Integration #3: Repeat purchases with intelligent reminders
Personalized reminders and suggestions are a powerful tool for encouraging your customers to make additional purchases. But to be most effective, this outreach should be well-timed;
Integration and automation can help you create perfectly timed, appropriately targeted marketing emails with no extra effort using information from your eCommerce app.
Eg., customers send their products as gifts for events like birthdays or anniversaries. Automation can be enabled, for repeat purchases, to send an email to customers every year, right before the event.This allows to nurture repeat business with targeted email campaigns.
Integration #4: Easy returns processing
Returning, which is a complex aspect, can made a pleasant experience, to win customer’s loyalty.
This usually is a complex process, which involves integrating multiple steps.
The process starts with initial order creation in ERP apps like Odoo or NetSuite. After a warehouse manager marks an order as fulfilled in NetSuite, the corresponding orders in Shopify are automatically updated to reflect the order’s status. And to keep everyone in the loop, customers receive an email update about their order status from Shopify.
When customers request a return – a new automation creates a Return Authorization Request in NetSuite pending approval. Once the company receives the returned goods, manager can approve the return by clicking “Refund” in NetSuite. The approval triggers an update of the order case status in Shopify, letting the customer know that the request has been approved and a refund issued.
This workflow ensures a smooth process from the initial order through refund, keeping customers happy and informed the entire time.
However, below are a few more integrations that will help run a successful online store.
Integrations within Payment system
If you offer a subscription for any of your products, choose a payment gateway that offers subscription management. Integrations are to be enabled for recurring billing, automated payment reminders, retry schedules for failed payments, and editable billing cycles.
Integrations within Shipping
By integrating shipping into a shopping cart allows auto-calculation of rates, generates shipping labels with customer-provided information, customizes packing slips, tracks shipments along their journeys, and sends an email or text notifications about delivery. This enables updates, the moment of sale to the moment the parcel arrives at the customer’s door.
Integrations within Inventory
Inventory management software is a valuable integration for e-commerce businesses of any size. Syncing inventory ensures that orders will always be fulfilled because when an item runs out of stock, the system auto-updates before the next prospect tries to purchase it.
Inventory integrations mean omnichannel inventory visibility, no overstocking, automatic updates on inventory levels when customers request product returns and refunds, and more.
Integrations within Accounting
Your accounting solution for bookkeeping, payroll, budgeting, cash flow statements, purchase-and-sales charts, profit-and-loss charts, and so on is to interoperate with your commerce storefront.
Without integration, you’ll essentially be keeping two sets of books—manually entering numbers every time there’s a sale, an order change, or a refund—which means time, overhead, and an increased likelihood of errors.
Integrating an email marketing automation platform with a CRM gives your marketing automation platform more data, to generate more personalized campaigns.
Social media integrations
Social media platforms such as Twitter, Instagram, and Facebook have APIs that allow you to display social proof on e-commerce sites to confirm business credibility by pulling comments about your company from Twitter, photo feeds from Instagram of customers using your product.