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A list of Airtable Usecases: Use Airtable for all your business needs

Updated: Sep 23, 2021

Airtable is an online platform that combines the usability of a spreadsheet and databases into a single thing. Airtable is used for creating and sharing relational databases It was designed for collaboration purposes, specifically for projects where teams work together. But you can use Airtable for personal time management too.

Airtable Usecases

Airtable can be used in many scenarios. Let’s go through some of the use cases.

Project Management

  • Airtable has a robust way of handling projects. A project is hard to handle because all the small things matter. You cannot give slack to any of the team members or deadlines would be overshot. You cannot let any task be left unfinished. A project is complete only when every task is done.

  • Airtable provides you with an easy-to-use interface that doesn’t need much coding. You can assign a task to multiple people with just some clicks. You can create a way of communication between stakeholders and employees easily. Executives can stay updated on how long it will take for each task to be finished.


  • Managing and gauging a marketing strategy are both complex tasks. One cannot stress enough the fact that marketing metrics are way more important in a marketing campaign than anything else. You need to know whether your tactics are getting the results or not. You can use Airtable to do everything. You can track your spendings, the rate of conversion, return on investment, and potential reach using Airtable.

Remote Work

  • Managing remote work can be difficult. How do you know which employee gets the most work done? Which, the least? Well, you can use airtable to measure the efficiency of your employees. You can gauge the number of hours somebody is working on a task by simplifying including a timer on the task, which employees use when they work on the task.

  • You can also use airtable to plan and provide your employees the home-office items they need.

  • You can also have daily check-ins with your employee using a form.

Sales and Customer Resource Management (CRM)

  • Airtable can also act as good business development and sales CRM.

  • The Business Development Airtable CRM lets you have everything in one place. From potential clients to contact that can help you in closing the deals, Airtable has the capacity to interlink everything to a single place. This CRM is cloud-based so you don’t have to worry about outdated contacts or details.

  • The Sales Airtable CRM can help you maintain relationships with your customers. You can track how far along the customer is in the sales process. You can track the last time you contacted the customers. All these things add up for a robust CRM.

HR and Recruiting

  • Airtable can be used to track applicants. You can easily have everything related to the applicant on a single page. Their contact number, resume, relevant details, everything. Airtable makes recruiting way easier.

  • You can also have an employee directory in Airtable. This will help you keep a tab on your employee’s birthdays, contact numbers, and other details.

  • You can also use Airtable to manage contractors. You can easily measure the number of hours worked and the expenses for a certain contractor.

Content Production

  • Airtable can be used to manage content production. From video production, social media management to blog calendars, Airtable can be used to manage every step of content production.


  • Airtable can be used to manage social media advertising campaigns.

  • You can also use Airtable to keep a track of your Editorial team. The calendar in Airtable can be used to keep track of articles that are in the pipeline and everything related to the articles. You can easily see the theme of articles, the writers working on each, and deadlines.

  • Lastly, you can also use Airtable to manage your publishing campaigns (both physical and digital).

Event Planning

  • Airtable can be used to manage all kinds of events, be they for-profit or not-for-profit. You can manage the resources, the number of people working for the event, the costs, and the guest list using Airtable.

  • You can easily create an event outline using Airtable. The good thing about event planning using Airtable is: It’s all on the cloud. You can access the event details from anywhere, with mobile and an Internet connection.

  • From weddings to social media events to conferences, every event can be managed using Airtable.


  • Airtable can easily be used to support a product throughout the product life cycle. You can brainstorm on product ideas, find a product/market fit, or aid the marketing using Airtable. With different kinds of views, Airtable allows us to see everything related to the product in many different ways.

  • Airtable could also be used for user feedback. You can analyze user feedback to find out gaps within your product.

Software Development

  • Airtable can be used to aid the process of software development. If you’re launching a software, there’s no better app to keep track of all the tasks than Airtable! Airtable will allow you to keep track of everything related to product launch. From building new features to tracking deadlines to holding marketing activities, you can keep track of everything in a single place.

  • Airtable can also be used for tracking bugs. The Bug tracking system enables you to track bugs easily. You can use this bug tracker tool for faster resolving time, more agile solutions, and better solutions.

Personal Use

  • You can use Airtable for managing your tasks, executing on personal deadlines, and keeping a tab on your relationships. Airtable has an easy-to-use Personal Airtable CRM that can help you keep up with your contacts.

  • Airtable can also be used by your PR team to keep a tab on the competitors and journalists who can promote their firm.

Local Business

  • If you are a local business, it can be hard for you to keep track of all your products. If you do book-keeping, chances are you write every delivery down. This will become a hassle if you decide to expand your shop or get new stores.

  • Airtable can help you keep track of all your products and vendors using the easy-to-customize fields.

  • Airtable can also help you keep an eye on the furniture being used in the business.

The templates for all of the above use cases can be found here.

How do you set up Airtable?

We help companies set up Airtable and the required automation to boost productivity. Check out our success stories.

You can reach out to us at

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