Updated: Apr 12, 2020
Are you a small business owner..You probably should look at implementing this Marketing automation stack under 300 dollars, even less than that.
Full-stack marketing Automation solutions such as Hubspot and Marketo, provides a large suite of features for marketing automation. But, their subscription starts from around 1500$.
Instead, in a custom-stack approach where we pick-and-choose different point solutions to support your marketing strategies.
When you are an SMB just starting on with your business, you certainly don't need the expensive options like HubSpot or Marketo.
Marketing Automation Features
Below are the features that perform the basic job of moving customers and prospects through the customer journey.
Lead generation and tracking
Customer Relationship Management (CRM)
SEO analytics & auditing
Social media marketing
Social media monitoring
It’s possible to build a custom marketing automation stack for less than $300, and if you decide you don’t need some of the features, the cost can be lower.
Point Solutions and Costs for a Custom Marketing Automation Stack
Here are the point solutions we found that offer similar features to those that are provided by
full-stack automation platforms.
Lead Generation and Tracking
Price: $55 / month
Price: $23/ month
One of the primary reasons companies buy marketing automation systems is to learn more about who is visiting their website. Third-party integrations enable marketers to proactively create leads based on key prospect visits. They can also send and update visitor information in MailChimp and CRM software.
Hubspot Free CRM (or Insightly, Zoho CRM)
Hubspot Free CRM is a very easy to use and implement CRM that contains most of the features you would find in a paid version, but all of the features needed for a core lead management platform.
Sales managers can utilize the pipeline and lead management features, while marketing managers can make use of the free Hubspot Marketing platform. Hubspot Free CRM also offers API key access, meaning integrations with third-parties are an API-key generation away, or its features can be extended by integrating with workflow automation tools like Zapier.
Contact Forms and Landing Pages
Price: $99 / month
Price: $29 / month
Landing pages tools real value is in their simple A/B testing setup and webhook integrations. A workflow tool like Zapier can be easily integrated and form data can be integrated into a CRM, email marketing platform, or other campaign action tool.
0-2000 contacts / 12,000 emails per month
MailChimp provides marketers with a comprehensive email marketing platform for little to no cost. It has many native integrations, and its integrations can be extended by connecting MailChimp to Zapier.
Features include email template creation, dynamic content insertion, list segmentation and A/B testing—which is more than enough for any B2B marketer to get started with. Use Zapier integrations to trigger emails based on actions in certain applications, such as a change in CRM detail.
Automated Lead Management
Price: $20 / month
Zapier is a powerful tool that provides workflow automation between individual apps and platforms. With over 1,000 app integrations, Zapier can trigger actions in one application from an event in another.
eg., zaps are - When a new subscriber is added to MailChimp, use Zapier to add the contact information into your CRM. When a certain keyword is mentioned in a Slack channel, use Zapier to trigger the creation of a task in a project management tool like Asana or Trello.
It’s probably worth paying $20 per month, which enables you to refine and create more complex automation processes and filters.
Google Analytics is the market standard for website analytics. It provides a large number of reports that give insight into your visitor demographics, behaviors, acquisition and conversion analytics, all for free.
Spend time learning about the full extent of Google Analytics’ capabilities. Once you get into customized funnel analytics and reporting, it gives you a wide view of your customers and prospects.
HotJar fills the gaps that Google Analytics misses—in particular, by providing click, scroll and movement heatmaps and visitor recording functionality. It also features surveys, conversion funnels, and feedback polls, all tools used to increase conversion rates.
Price: $99 / Free
Moz offers a range of free SEO tools, and for $99/month, the company’s basic plan offers a more powerful suite of tools for a relatively inexpensive cost. Track the ranking of up to 300 keywords, run keyword queries and backlink reports for a comprehensive view of strategic keyword performance.
Social Media Marketing
Price: $29 / month
Sendible offers a social media marketing platform with enterprise features at small business prices. Standard features such as post scheduling, collaboration, analytics, and bit.ly or custom URL integration are all features.
Google Tag Manager
If you need any further information about Marketing automation, please reach us at firstname.lastname@example.org.